Chapter 12: How Social Media is Applied Part 2

    Social Media and Social Care is a delicate specialization, and is about relationships and communication. Some things to keep in mind is to invest in customer service, be engaged, try to be personalized, understand that you don't have to be in all conversations, listen and understand the context and situation, and to not let your emotions get the best of you.

    Social Media and Non-profits have creative campaigns and use innovation wisely, as well as they are great storytellers. Things for non-profits to keep in mind include not relying solely on just email or just social media and instead finding a balance, having a team in place, spend time on messages and audience, and share peoples stories.

    Social Media and Health Care can help with communication between doctors and patients and makes it easy to share stories. Things for health care social media to keep in mind include, making sure to have legal and public health education, being aware of what you can and can't say, listening and timing are very important, make employees into advocates.

    Social Media and International Campaigns work well because of how many different platforms can be used worldwide. Social media can also be very important to be able to raise awareness about different issues happening around the world. Some things to keep in mind here include learning the cultures and histories, choosing the appropriate platform, be open to new platforms in different countries, understanding culture and characteristics and expectations, and understanding the universal challenges across platforms.