Chapter 13: What Does the Social Media World Have That Is New?
Social media is a constantly changing world. Every brand has to look at social media with a case by case perspective to decide what will be the best for them. Social media can be compared to the teenage stage, and everyone is just trying to out-do each other. Some questions to consider about new trends in technology and platforms include, "Is it sustainable?", "Is it innovative?", "Why should we use it?", and "Do we have the investment?" AR or "augmented reality" is a great example of something that is innovative and worth the investment for many companies. An example of a brand that uses AR is TOMS. TOMS uses AR to tell a story in their marketing. Some ways to stay relevant include treating the profession like a hobby, follow people and other media accounts, participate actively, audit your skills and brand, and to find a mentor to guide you and help you out. Some things to keep in mind abut working social media i...